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The revolutionized SIMM MARBLE's debut shocked the world,NABEL is leading the product reform of ceramic tile industry

​News conference re NABEL SIMM Marble tile-China firstly developed new generation of ceramic was held at the National Convention Center in Beijing on 28th July 2016。SIMM Marble tile is a new un-traditional ceramic tiles which were developed by NABEL- one of the leader brand in China ceramic industry, NABEL launched its new strategic adjustment by this SIMM Marble tile, China building material federation and more than 100 well known medias witnessed this meaningful moment together.



Constant innovation to cater for National reform

In this conference, Chairman of the board Mr Luo Shuigen delivered his welcome speech stating that currently the ceramic tile industry has entered a new developing mode, and the enterprise is facing the key moment of  transformation and upgrading, and he hoped that NABEL would make some contribution for this transformation and upgrading via SIMM Marble’s debut


24 For the last 24 years, NABEL was constantly driven by technology innovation, continually explored new technique、new technology, as the tile producer and seller , NABEL has become the first choice for global high quality customer, its sales volume reached top level position as single brand for continual 13 years. Today to meet the requirement of ceramic industry’s reform and upgrading, NABEL actively adjusted its strategy to strengthen its new development and innovation, to enhance its “intelligent making” ability. The global firstly promoted new generation of ceramic tile-NABEL SIMM MARBLE guarantees its perfect service for world high class customers


The General Manager of Trout(China) strategic positioning consulting firm (NABEL’s Long term strategic consulting company) Mr. Deng Delong stated that the reform’s key point is to change the increment way , and the key to change the increment way is the change from “per requirement” to “creating requirement”, and NABEL’s SIMM MARBLE makes this change come true. As one of the leader brand in China, NABEL enterprise explored a continual developing sample for the ceramic industry to cater for National supplier structure reform.

                     Chairman of the board of NABEL Group,-Mr Luo Shuigen delivered his welcome speech


The debut of NABEL SIMM Marble shocked the world

Called a great many times, the SIMM MARBLE Tile finally appeared in the conference spot and the secret mask was uncovered, this created a new category of porcelain tile and become a new forces in ceramic industry.


NABEL SIMM MARBLE debut ceremony


The R/D vice president and general engineer Yu Aimin firstly uncover the secret mask of SIMM Marble, he introduced to the guests that there existed four core technical breakthrough for this SIMM Marble:1,porcelain surface decoration technology, 2,Ink jet printing & soluble salt technology 3, multi-dimensional feeding technology 4,Micron surface finishing technology. And the vice president of NABEL R/D department, Mr Simon explained the tile’s history in term of product technology, His opinion is that for SIMM Marble, it uses new porcelain layer to substitute traditional glaze layer, uses ink jet printing soluble salt to substitute screen printing, together with multi-dimensional feeding and Micron surface finishing technology, make the SIMM Marble tile have 5 characteristics:1, more anti-abrasion, 2,more vivid surface pattern , 3.more homogenous body, 4, more solid texture, 5,more warm touching feeling. This is the reason to be called “New generation of Ceramic Tile”。


Based on the four core technologies and two “substitution”, SIMM MARBLE owns both the characteristic of polished porcelain tile and designing advantage of polished & glazed porcelain tile, it avoids regular polished porcelain tile’s disadvantage-color and pattern is simple and disadvantage of glazed & polished porcelain tile- the surface anti-abrasion is not good, to unify the function and decoration. The vice secretary of China building ceramic and sanitary association Yi Hong expressed that the debut of SIMM MARBLE TILE adds a colorful painting to the ceramic industry and has extraordinary meaning.


SIMM MARBLE Show in the conference spot


Hard work on Research & Development to cater for high quality life

Behind this successful  SIMM MARBLE, NABEL R/D team of 300 persons spent five years (more than 180 thousand working days) to complete this researching work, Mr Simon called this “NABEL Man’s self-revolution” 、” Devil’s test”. Based on the four core technologies and NABEL spirit of 1.001, SIMM Marble created a new production technology for porcelain tile in the world, and gained a big breakthrough in the ceramic industry line 。

The chief designer of HK designing office-Mr Chen Feijie deemed that a good tiles must have a good application. In his opinion, the main designing trend for indoor space is to express the new high level thinking via simple way—Humble luxury. The household designing focus more on customer’s emotion feelings instead of its dazzling outlook, SIMM MARBLE caters for the pursuit of simple and nature for the people living in high quality home space with its rich color and texture of natural stone, The noble elegant 34 models with their rich 、warm、solid texture and the better dimensional further process make the application and decoration combined together, showing the advantage to have more material choice for the designers.


Vice president of R/D dept.-Mr Simon delivered a speech in the news conference 


Based on the powerful force of SIMM Marble tile and 24 year’s brand impact, NABEL is launching a new era of strategic adjustment.. In the event spot, NABEL officially published the new upgrading VI system. NABEL initiated the brand strategic expansion and deepening along with the step of brand upgrading

In the event spot, NABEL and CCTV reached a strategic collaboration agreement. Mr Chen Rong who is from CCTV advertisement operation regulation center and Mr Chen Weihong, a famous CCTV host attended this conference. This agreement signature means the establishment re bilateral long term strategic and cooperative relationship between the two parties. NABEL will gain the chance to have quick, constant, steady, healthy development.

The signature ceremony of strategic and cooperative agreement between NABEL and CCTV (Left:Mr Chen Rong who is from CCTV advertisement operation regulation center;Right:NABEL Director-Mr Shen Jianfa)


Five years to grind a sword, The birth of NABEL SIMM MARBLE has become another mile stone for the development of ceramic building industry, and the market structure will be changed, the ceramic tile industry will be improved further!






SIMM MARBLE is one of the innovative category for wall tile and floor tile, it was firstly developed by NABEL Group, the innovative technology created superior tiles


Innovative technology:Four core technologies——Porcelain surface decoration technology、nk jet printing soluble salt technology、Multi-Charge feeding technology、Micron grade surface finishing technology;The four technologies are called SIMM-TEC for shot,two items gained invention patent,three items gained patent for utility models.(ZL201110309097.0、ZL201210331440.6、ZL201520223517.7、ZL201520273310.0、ZL201520273496.X)。


For this superior tile, its surface layer is made by porcelain material, ink jet printing, high temperature firing and micron grade finishing. Compared with the regular glazed porcelain tile (such as glazed & polished porcelain tile, crystal polished porcelain tile), it has better anti-abrasion, warm surface touching feeling, more vivid surface veins, suitable for all kinds of building’s internal and external wall and floor decoration.


About Hangzhou Nabel Group


Nabel Group was established in 1992, after 24 years’ continual development, it has become one of the first selected ceramic tile supplier and producer for global high quality customers, its sales turnover reached the top level position for the last continual 23 years for single brand in ceramic tile industry, Currently under NABEL flagship, there include SIMM MARBLE series、Gem stone series、Joy stone series、CESAN Impression series and variety of other accessory tiles, and generating lot of new decorative design concept, offering perfect product and service for global high quality customers.