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A Millennium of Intangible Heritage, Revived Through Design

When the cool stone meets the warmth of tile, When natural textures encounter the inspiration of intangible heritage, When modern design intertwines with millennia of culture, A subtle chemical reaction of aesthetics is quietly unfolding...

16 September 2025——20 September 2025

From September 16 to September 20, 2025, the 3rd China Intangible Cultural Heritage Protection Association Annual Conference, along with the 4th Danzhai Intangible Cultural Heritage Week, will grandly open. The event will be themed “Millennia of Intangible Heritage, Revived Through Design,” bringing together national intangible heritage inheritors, designers, and aesthetes to explore the contemporary transformation of intangible cultural heritage.

As a key partner in this event, Nabel Ceramic will actively participate in this cultural celebration. On September 20, we will exclusively collaborate on the “Intangible Heritage Fashion Show” and join forces with the Bay Area Intangible Cultural Heritage Research Institute and numerous heritage inheritors to establish the “Intangible Heritage Aesthetics Co-Building Center,” embarking on an exploration journey that blends natural aesthetics with cultural heritage.

Since its inception, Nabel Ceramic has been dedicated to exploring the beauty of nature, utilizing technological innovations to recreate the natural textures of stone and develop a range of high-end tile products.

The Intangible Heritage Week is expected to attract over 500 inheritors of intangible heritage, designers, and aesthetes. The anticipated in-person attendance is projected to exceed 300,000, with online outreach expected to exceed 500 million.

This partnership with the Danzhai Intangible Heritage Week represents more than just brand exposure; it marks a strategic leap from "Seeking Patterns in Nature" to "Exploring Cultural Patterns."

It can be said that the collaboration between Nabel and Danzhai's intangible heritage is a profound resonance of culture, brand, products, and channels.

On the evening of September 20, the event will reach its climax as Nabel Ceramic collaborates with the Intangible Heritage Research Institute to host the "Intangible Heritage Fashion Show." This show will reinterpret traditional heritage elements through modern fashion language, showcasing the contemporary vitality of intangible heritage culture and its integration with modern aesthetics.

Following the show, the "Intangible Heritage Aesthetics Forum" will bring together inheritors, designers, and aesthetes to discuss the application value of intangible heritage aesthetics in modern design. A representative from Nabel will share the expansion plan of the "Texture Quest" project, detailing how to transform intangible heritage patterns into diverse product design languages.

After the forum, Nabel Ceramic will join forces with the Bay Area Intangible Heritage Research Institute and several designers and heritage inheritors to establish the "Intangible Heritage Aesthetics Co-Building Center." This platform aims to unite the efforts of enterprises, academic institutions, and heritage organizations to explore contemporary transformation pathways for intangible heritage culture.

Millennia of Intangible Heritage, Revived Through Design. Nabel Ceramic invites you to embark on this aesthetic exploration journey, witnessing the perfect fusion of tradition and modernity while discovering the limitless possibilities embedded in intangible heritage culture.

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