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Lin'an Flagship Store

NABEL Lin'an Flagship Store, located in Lin'an County northwest of Hangzhou, is the brand’s regional flagship serving villas, large residences, commercial projects, and owner-built homes across the county. The two-story showroom uses multiple independent display spaces to showcase real-world applications of sintered slabs and ceramic tiles. With a textured modern design that balances material expression and functionality, it delivers a professional, intuitive product experience.

No. 921, Shijing Street, Jinan Subdistrict, Lin'an District, Hangzhou City, Zhejiang Province

2026

The entrance wall features the Travertine series, creating a calm and dignified visual tone, while the floor is laid extensively with continuous-pattern Dover White to enhance spatial continuity and extension.

The two elements blend to inject subtle vitality into the premium atmosphere, striking a balance between formality and liveliness at the entry.

The reception lounge features continuous-pattern White Gold Sand sintered slabs across the floor, creating a clean and grand visual effect. Its neutral, stable base color provides an ideal backdrop for subsequent soft furnishings and functional layouts.

The tile selection area continues NABEL’s signature design—spacious, concise layout with clear circulation.Thoughtful lighting and displays highlight each product’s texture and color for easy comparison, while the space emphasizes transparency and comfort to create a fresh, relaxed material-selection experience for customers.

The store’s circulation departs from traditional layouts by placing a refreshment bar at the heart of the second-floor traffic flow. Beyond basic water service, the bar offers a variety of beverages—coffee, tea, and seasonal specialties—catering to diverse tastes.

Customers can take brief breaks here during material selection or consultations to relieve fatigue. By integrating this functional amenity into the core circulation, the showroom shifts the experience from transaction-focused to service-oriented.

NABEL Lin'an Flagship Store applies a textured modern aesthetic across both floors. By reworking traditional showroom circulation and positioning a refreshment bar as the central convergence point, the design streamlines customers’ shopping and resting flows. The overall layout balances display functionality with human-centered services, reflecting the brand’s systematic approach to spatial design and customer experience.