> showrooms > ShangHai Design Center

ShangHai Design Center

NABEL Shanghai Design Experience Center completed renovation on May 15, 2026. The space’s product selection and stylistic expression are inspired by NABEL’s “The Quest for Veining IV — The Quest for Veining” collection, with many areas drawing on the textural language and visual forms of luxurious stone. The store represents a new upgrade in NABEL’s showroom design language: through a systematic treatment of materials, textures, and spatial relationships, it delivers a more artistic and refined display environment.

No. 31–36, Building 3021, Kaixuan Road, Xuhui District, Shanghai, China

2026

The entrance embraces a minimalist Wabi-Sabi aesthetic, characterized by raw, clean textures that eschew superfluous decoration.

Through a restrained use of materials and intentional negative space, the area fosters a serene, introspective atmosphere—inviting clients to connect with the raw textures and warmth of the surfaces, while setting a calm, focused tone for the upcoming product experience.

Dominated by travertine, the facade utilizes the stone's natural cavities and textures to create layered light and shadow, imparting a breathable, timeless quality.

This large-scale application gives tangible form to the 'The Quest for Veining IV' theme—an exploration of natural grain and luxury stone language—while sharply defining the store’s brand identity and artistic atmosphere.

Blending product displays with a central island, the material selection area forms a versatile exhibition unit. The island acts as a focal point for spotlighting key products and a practical workspace for examining material details.

By reimagining traditional, single-purpose displays, this design invites clients to pause, feel, and compare selections—boosting tactile interaction while elevating the space's utility and professional aesthetic.

The NABEL Design Experience Center adopts a Wabi-Sabi aesthetic as its core narrative, utilizing architectural elements like travertine facades and transparent selection zones to seamlessly elevate the 'The Quest for Veining IV' theme.

Harmonizing with Shanghai's distinctive international outlook and sophisticated taste, this landmark opening represents a strategic leap forward for NABEL in the Shanghai market—advancing toward a more refined, artistic, and premium consumer experience.